Cold email that starts with the right list

AIRE helps product brands and marketing agencies win new clients with cold email.

Every list checked by a real person
7+ years in B2B lead generation
Run by two co-owners
44 sales opportunities in 5 weeks
5 new clients, $1.25M in contracts
Quezon City based, clients worldwide
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Hi, we're AIRE.

We're an outbound agency run by two co-owners, Raf Bacero and Emelyn. We build your list first, then a real person checks every contact, so your emails reach people who can buy.

It started with one person building lead lists by hand. Today the two of us run it with a team of AI agents we built and supervise.

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Two owners. One process.

Most cold email fails at the list.

Many businesses send bulk email to lists nobody checked. No one replies, the domain gets hurt, and they decide cold email doesn't work.

It does work. It depends on who you send to. Most teams rush that step.

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The AIRE outbound engine

From target market to sales conversation.

Your problem isn't a lack of leads. It's a lack of the right conversations. Most B2B prospecting fails in the gaps between activities, not inside them. AIRE connects those activities into one operating flow.

01

Target Market

ICP, geography, firmographics

Define the market, company profile, and decision-maker roles worth pursuing.

02

Research

Company context and signals

Identify companies and decision-makers that match the target profile.

03

Qualification

Criteria applied, human-validated

Validate fit before wasting outreach capacity.

04

Personalization

Messaging built from context

Use relevant company and prospect signals to improve the approach.

05

Cold Outreach

Email, LinkedIn, DM sequences

Reach qualified prospects through the appropriate outbound channel.

06

Engagement

Replies reviewed and routed

Responses are read, interpreted, and routed to the path that fits the prospect.

After a reply, each prospect takes one of two paths of equal weight: follow-up and nurture for those who aren't ready yet, or a direct sales conversation. Both lead to a qualified opportunity with real commercial potential.

Where prospecting usually breaks

Finding the right companies

Target accounts are guessed at instead of defined.

Identifying decision-makers

Titles change, org charts are unclear, gatekeepers absorb the message.

Outdated databases

Purchased lists decay fast and burn sending reputation.

Generic outreach

Templates that ignore the prospect context get ignored in return.

Poor targeting

Volume goes up, relevance goes down, replies stay flat.

Inconsistent follow-up

Interested prospects go cold because nobody owns the next touch.

Disconnected tools

Data, sequencer, inbox, and CRM never talk to each other.

Founder time

The person who should be selling is building lists instead.

The operating layers

Where technology meets human judgment.

AI provides leverage. Automation provides consistency. Humans provide judgment. The system works because all three operate together, not because one replaces another. Qualification, context, and messaging decisions stay with people. The repetitive operations do not.

Human: judgment

Research · Judgment · Context · Qualification · Strategy

People decide what qualifies, what the message should say, and when something looks wrong.

AI: leverage

Enrichment · Analysis · Classification · Assistance

AI accelerates research and drafting on top of verified inputs. It never makes the final call.

Automation: consistency

Workflows · CRM · Reporting · Routing · Follow-up

Automation keeps sequencing, routing, and reporting consistent across every campaign.

I started with lead lists.

In 2018 I started in lead generation, building lead lists by hand. I stayed because I saw how much the list decides everything that comes after it.

Over the years I did every step myself: research, AI-assisted writing, setup, replies, and handoff. In 2025 I co-founded AIRE with my business partner Emelyn. All new client work runs through AIRE.

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2018: building lists by hand.
Services

The services are the components. The system is the product.

Each service maps to a stage of the AIRE system. They can be scoped individually, but they are built to run together.

Market & Prospect Research

Identify the companies and decision-makers that match your ICP, with the context behind why they fit.

Data Acquisition & Enrichment

Build targeted prospect datasets, enrich the relevant fields, and remove records that cannot be used.

Lead Qualification

Validate prospects against your defined criteria before a single message is sent.

Outbound Campaigns

Launch targeted email, LinkedIn, and DM campaigns with messaging built from prospect context.

Appointment Setting

Manage positive responses and move qualified prospects toward a sales conversation on your calendar.

CRM & Pipeline Operations

Keep prospect records, replies, statuses, and opportunities organized inside your CRM.

Automation & Reporting

Automate the repetitive operations and give you visibility into what each campaign produced.

LeadFlow

LeadFlow: a managed B2B outbound system.

The AIRE system is the methodology and infrastructure. LeadFlow is the managed implementation of it: research, data, qualification, campaigns, follow-up, CRM, and reporting running as one workflow.

  • ICP definition and qualification criteria
  • Market and prospect research
  • Prospect sourcing
  • Data enrichment and cleanup
  • Human-validated qualification
  • Campaign setup and infrastructure
  • Email outreach
  • LinkedIn outreach
  • Structured follow-up workflows
  • CRM and pipeline management
  • Reporting and campaign visibility
  • Ongoing targeting and message optimization

Volume is scoped to your market size and deal value, not sold as the value itself. Scope, channels, and reporting cadence are defined before launch. Pricing depends on market, deal size, and outreach volume.

We do not guarantee meetings or revenue. We operate the system and report exactly what it produced.

For product brands: wholesale accounts.

If you sell a physical product, some businesses should be buying it in bulk. Cold email is the most direct way to reach the person who decides.

For an apparel brand, we emailed gyms and CrossFit centers. In 5 weeks, 71 of them replied and 44 became sales opportunities.

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44
sales opportunitiesfrom gyms and CrossFit centers, in 5 weeks Campaign dashboard, September 2 to October 9: 4.4K emails sent, 2.42% reply rate, 76.1% open rate, 44 opportunitiesCampaign dashboard, Sep 2 to Oct 9

For agencies: new brand clients.

Referrals are great until they slow down. Outbound gives your agency a pipeline you control, aimed at the brands you want.

For a social and influencer marketing agency, we emailed brands. It brought in 5 new clients on 6-month contracts, worth $1.25 million in total contract value.

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$1.25M
total contract value5 new clients on 6-month contracts
More case studies

Verified deployments, documented outcomes.

Only outcomes we can substantiate from campaign data.

Masculinity Made

LGBT Coaching · U.S. · Ad-to-booking infrastructure

23 DM-qualified bookings a day at a controlled cost per lead of $1.51 to $5.93. Ad spend transformed into structured bookings.

Trueline

Executive Recruitment · Talent targeting infrastructure

Industry-segmented job targeting, executive-level contact mapping, and CRM-ready Bullhorn formatting. Recruitment prospecting, structured.

Who it is for

Built for B2B companies with a defined market to reach.

If the offer or target market is still being tested, outbound will amplify the uncertainty rather than resolve it. We will tell you that on the call.

Companies we work with

  • Product brands selling wholesale or B2B
  • B2B agencies
  • SaaS companies
  • Professional services
  • B2B service companies
  • Recruiting and staffing firms
  • Specialized service providers

AIRE works best when you have

  • A clear offer
  • A defined target market
  • An existing sales process
  • Meaningful customer value
  • Capacity to handle new opportunities

Two owners, one process.

I lead strategy and messaging, and I'm the person you talk to from the first call. My co-owner Emelyn leads operations and list building, the part that decides if everything else works.

AI does the first pass on each list, then Emelyn reviews it herself before anything is sent. That's why our emails reach people who can buy. One process then carries it through writing, sending, and replies. You get interested prospects, ready for a conversation.

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The list is Emelyn's department.
About AIRE

Global reach. Philippine operations.

From our operations in Quezon City, Philippines, AIRE delivers research-driven B2B lead generation and outbound services remotely to businesses targeting markets around the world.

Markets we serve

United States · Canada · United Kingdom · Europe · UAE · Singapore · Australia · New Zealand

AIRE operates remotely. We do not maintain physical offices in the markets we serve.

A research-driven outbound company

AIRE began by supporting B2B companies with prospecting and back-office work. Over time it became clear where results come from: not from more hands, but from a system that connects research, data, qualification, and outreach into one flow.

We work with a limited number of clients at a time because research and qualification take real attention. Communication is documented, performance is measured, and strategy is reviewed on a fixed cadence.

Try it

See a first draft of your outbound plan.

Tell us who you sell to. You'll get a short AI-drafted plan built on how AIRE works. A real person refines it with you on a call.

We store what you submit to prepare for your call. Don't include confidential information.

FAQ

Common questions.

Straight answers about how AIRE works.

What does a B2B outbound agency do?

A B2B outbound agency identifies the companies worth contacting, finds and validates the right decision-makers, writes the outreach, runs the campaigns, and manages follow-up until qualified prospects reach a sales conversation. AIRE does that as one operated system rather than as separate tasks.

What is a B2B outbound system?

It is the connected set of steps that turns a defined target market into sales conversations: ICP definition, data acquisition, enrichment, research, qualification, personalization, outreach, follow-up, conversion, and optimization. When those steps are disconnected, results are inconsistent.

How does AIRE generate B2B leads?

We define your qualification criteria, source and enrich prospect data, research each account, validate fit with a human review, then run email and LinkedIn outreach with structured follow-up. Leads come from targeting and research quality, not from sending more volume.

What is B2B prospect research?

Prospect research is the work of understanding a target account before contacting it: what it sells, how it grows, who owns the decision, and which signals suggest timing. That context is what makes outreach relevant.

Can AIRE manage cold email outreach?

Yes. We handle sending infrastructure, sequencing, copy, deliverability practices, reply handling, and follow-up. You review the messaging and take the conversations.

Does AIRE provide appointment setting?

Yes. Positive replies are worked through to a booked sales conversation on your calendar, with the prospect context attached so your team is prepared.

What does AIRE actually do?

We build and operate the prospecting system behind your outbound: defining your ICP, sourcing and enriching prospect data, researching and qualifying accounts, writing relevant messaging, running email and LinkedIn campaigns, managing follow-up, and reporting results.

Do you sell lead lists?

No. We build prospect datasets as part of an operating system. Data on its own does not produce conversations, so we do not sell it as a standalone product.

Is this just scraping?

No. Sourcing is one stage out of ten. The work that makes outbound perform is enrichment, research, qualification, and personalization applied after the data is collected.

Do you use AI?

Yes, for research assistance, drafting, and repetitive data operations. AI is a layer inside the workflow, not the offer.

Is human research involved?

Yes. Qualification, prospect context, and messaging decisions are reviewed by people. Automation handles volume, humans handle judgment.

Which channels do you use?

Primarily email and LinkedIn, with DMs and other channels where they fit your market and buyer behavior.

Who is AIRE best suited for?

B2B companies with a clear offer, a defined target market, a working sales process, and the capacity to handle new opportunities. That includes agencies, SaaS, professional services, recruiting and staffing firms, and specialized service providers.

Do you guarantee meetings?

No. We do not promise a fixed number of meetings or a revenue figure. We commit to operating the system properly and reporting exactly what it produced.

Do you manage the outreach?

Yes. Campaign setup, sending infrastructure, sequencing, reply handling, and follow-up are managed by us. You take the sales conversations.

Can AIRE integrate with our CRM?

Yes. We work inside your CRM where possible, keeping prospects, replies, statuses, and opportunities organized in the system your team already uses.

Let's see if AIRE fits your business.

On a short call, I'll ask who you sell to and how you get clients now. Then I'll tell you plainly if cold email makes sense for you. Sometimes it doesn't, and I'll say so.

If it does, you'll leave knowing who AIRE would target and what the first 60 days look like.

Book a call with AIRE